Project management. 12 days, 8 ships, 3 clients. When an international cruise giant decides it's time to update, things happen fast. Global 'shopper marketing and retail activation agency' DC Activ were charged with supporting the appointed prestige retail brand in accurately planning their refit. From LA to Cancun and everywhere in between, reliability, accuracy, independence and impeccable client facing communication were key factors in the role Skylark fulfilled. Luckily there was enough time to reconnect with LA contacts and soak up a little Miami life, sharing sunset with skaters. Miami travel tip; forget the South Beach blah and walk on the wild side at the jaw dropping Wynwood art district.
Production. Shots from Soren at Merrild and 365 North are in the clients hands. As those warm LA days fade into memory, Gloster is thinking to the future. Painless production managed by Skylark ensured the utmost was achieved by the Danish creative team and the 2016 campaign has received nothing but good vibrations. Skål.
Production, Creative Direction. Simply does it. Beautifully minimal, this range of furniture by renowned nautical designer Carsten Astheimer spoke of strong architecture, beautiful light, and open views. So it was shot in California. The resulting imagery helped obtain retail space, media coverage and industry awards. An investment worth making.
Production. Improving press relations, building brand awareness, knowing an event worth investing in and avoiding those which aren't. Mixing with industry media can be tricky. I've worked directly with titles such as Wallpaper, Architectural Design, Luxe and Coastal Living to name a few. Developing events, competitions and campaigns has enabled me to develop a greater understanding of the press environment and capitalise on the insights offered by strong relationships.