Creative. Dry. Dull. Dreary. Every manufacturer loves their product but if you're at dinner, ask about their product at your peril. Think how the press feel sifting through acres of press releases for those industry insight gems. Skylark stepped up for Glosters 2016 PR campaign writing copy for US and European markets. Sharp, snappy and stylish, the final text is designed to score space and attract attention. Keep up... We'll let you know how successful we were!