States-ing the Obvious

Copy Writing. It’s a fairytale story. A NYC PR Specialist spotted our catalogue copy while meeting with the Gloster US team. She loved the tone and suggested we collaborate on a press release. Aware that protocol was required, we tightened things up with a couple of meetings, subsequently delivering a deep diving Brand Voice document to ensure always on point communications. Fast-forward and we are the Global Brand Voice. Our collaboration has just gone live in Dwell and you’ll find our daily chatter here.